It’s important to be where your target audience is but unless you’re taking an inauthentic approach with AI, social media content is surprisingly resource heavy. We aim to find a balance between being there with the right messages and wasting money endless posts, and crucially to tell a cohesive story without it all being ‘me, me, me’. Tactics to increase reach and engagement will feature in your weekly social content calendar and we love to work closely with sales teams to target and capitalise on new social connections and bolster pertinent messages that will help warm prospects to sign that contract or click buy.
We also create images to accompany content and we can develop these designs from scratch if you don’t have templates. Scheduling or natively posting on your behalf is usually part of the brief and we can also agree a response strategy if you’d like us check channels on a daily basis and engage with followers. We do create videos, as we explain above, but if video content is your top priority, we’re not the team for you; by all means get in touch and we can recommend an amazing agency.