manufacturing and retail
Companies making and selling products often need to balance a number of key messages, such as benefits, quality, price, design excellence and bespoke specifications. Customers play a key role in telling these stories, but so do the experts in the business who can explain design rationale, manufacturing processes and customer successes in a variety of ways.
- Integrated, multi-sector strategy
- Social media content
- News releases and media relations
- Thought leadership articles
Growing business Turtle had been without professional marketing support for almost two years and was at first seeking social media content support. However, after we learned more about the company and the many stories it had to tell – including the design and manufacture of the UK’s first wind and solar powered defib and bleed control cabinet – we insisted PR activity would provide a better return on investment. We now manage socials and media relations and in the first two months of working together secured print, online, TV and radio coverage for the business.
“We were delighted to find Hannes and be steered by their knowledge and expertise, and thanks to their advice we’ve seen immediate results across a variety of target media sectors – from local authorities through to construction and farming – and we’ve had great engagement on our social channels. Keredy is highly strategic, creative, proactive and organised and simply very easy to work in a team with.”
A direct client for more than 10 years for Gina – one of the members team Hannes – RS is a global provider of product and service solutions for industrial customers. Gina assists the implementation of PR strategy for RS UK and Ireland, achieving regular news coverage in tier one media outlets around RS’ service and solutions offering, generating thought leadership content around some of the key themes affecting the industrial sphere like sustainability, skills shortages and technology, and maintaining long-established media relationships. These tactics help the firm maintain its foothold in this fast-paced evolving arena.
“I’ve had the pleasure to work with Gina when she was supporting RS with our PR implementation strategy. From day one, I was impressed with her positive, reliable and creative approach. Gina was always willing to help and drive for results, working really well with all relevant partners and stakeholders to deliver best in class PR utilising all available channels and media relationships. With a can-do attitude and determination, turning around writing tasks super quick, Gina has been a very strong asset for our PR team.”
Birmingham’s hottest new streetwear brand required some support with getting the news out about its launch and partnership with the Birmingham Brewing Company. We created news releases and alerts targeting different sectors – from local business press to men’s magazines – to build brand awareness about his hip-hop inspired, sustainable brand.
“I’ve found Keredy to be brimming with ideas and a fantastic writer who can cleverly play with words and narrative to get the very most out of a story. Her support has helped me kickstart my business and plan for a whole variety of future PR and marketing activity.”